Drawing on original research and real-world case studies, this book shows how companies can create competitive advantages that tech giants cannot easily replicate. Feng Zhu and Bonnie Yining Cao explore cases from industries such as retail, technology, and services to illustrate how firms can leverage unique capabilities and radical differentiation to thrive in the digital and AI age. The volume synthesizes insights from strategy, innovation, and competitive dynamics to help business leaders identify paths to growth that go beyond imitation of dominant players