Design Love In explores how leaders can intentionally create workplace experiences that inspire commitment, strengthen relationships, and improve organizational performance. Drawing on research in human performance and leadership, Marcus Buckingham argues that genuine human connection is a measurable driver of engagement, innovation, customer loyalty, and long-term business success. The book presents practical strategies for embedding meaningful experiences into leadership practices, organizational systems, products, and services. Through research findings, business examples, and actionable frameworks, it demonstrates how organizations can cultivate cultures where employees feel valued and motivated while improving business outcomes. Intended for executives, managers, entrepreneurs, and leadership professionals, the book offers a practical approach to building high-performing organizations by placing human experience at the center of leadership and organizational design