Moral Capitalism is based on the Caux Round Table (CRT) Principles for Business, a code of ethics that sets consistent and attainable worldwide guidelines for how business can behave responsibly and ethically. The book shows readers how to manage market capitalism and globalization for economic and social justice and fairness, in the process improving individual lives and communities. Author Stephen Young argues that "brute capitalism" — profit-seeking regardless of effects — must give way to moral capitalism to attain widespread monetary and moral well-being. Emphasizing a cross-cultural perspective that draws on Chinese and Japanese philosophies of selflessness, Young links moral aspirations to practical, day-to-day guidelines for a profitable approach to business that is also ethical, resulting in the public good