Six Sigma for marketing processes an overview for marketing executives,leaders,and managers/ Clyde M. Creveling and Lynne Hambleton

Author : Creveling, Clyde M
Rating :
Six Sigma for marketing processes an overview for ...

The New Six Sigma shows how to transform Six Sigma to address today's most crucial business challenges: the challenge to execute and the challenge to maximize value. Discover how Six Sigma's inventors at Motorola have extended its benefits beyond defect reduction to the entire enterprise. Learn the key lessons of first-generation Six Sigma, and master every element of the New Six Sigma: Alignment, Mobilization, Acceleration, and Governance. Then take your results to the next level with ideas

Publisher : Upper Saddle River
Publish Year : 2006
Page : 261 p
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