Beyond greed and fear : understanding behavioral finance and the psychology of investing / Hersh Shefrin
Author : Shefrin, Hersh
This book shows what really influences the decision-making process, the author uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy
Publisher :
Boston MA : Harvard Business School Press
Publish Year :
2002
Page :
368 p
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1010089744 | IK00006 | Available | 0 | Please Login |
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