Marketing management / Philip Kotler and Kevin Lane Keller
Author : Kotler, Philip
Provides essential and classic examples into sharper focus while covering new concepts and ideas in depth. It emphasizes four themes: customer relationship management, technology/Internet revolution, brand building and marketing around the globe
Publisher :
New Jersey : Prentice-Hall Inc.
Publish Year :
2009
Category :
Business Administration - Marketing
Page :
xxix, 836 p
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1040003536 | BA00223 | On Closed Stack | 0 | Please Login |
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