Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
Author : Schmitt, Bernd
In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life
Publisher :
New York : Free Press
Publish Year :
1999
Category :
Business Administration - Marketing
Page :
xix, 280 p
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