101 mission statements from top companies : plus guidelines for writing your own mission statement / Jeffrey Abrahams

Author : Abrahams, Jeffrey
Rating :
101 mission statements from top companies : plus g...

A clear statement of intent and purpose should provide a blueprint for a company's future success. In 101 MISSION STATEMENTS, top businesses share the missions that have inspired greatness, from Fortune 500s like Microsoft to thriving indie entrepreneurs like Ben & Jerry's. Start-ups, nonprofits, and corporations alike can learn as much from these examples as they can from Abrahams's detailed advice on how to craft a statement to suit the needs of any organization

Publisher : Berkeley : Ten Speed Press
Publish Year : 2007
Page : 147 p
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