Tell to win : connect, persuade, and triumph with the hidden power of story / Peter Guber

Author : Guber, Peter
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Tell to win : connect, persuade, and triumph with ...

In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants *Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong

Publisher : New York : Crown Publishers
Publish Year : 2012
Page : xiii, 255 p
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