The wide lens : a new strategy for innovation / Ron Adner
Author : Adner, Ron
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success
Publisher :
New York : Portfolio/Penguin
Publish Year :
2012
Category :
Innovative Entrepreneurship - Innovation
Page :
278 p
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