It’s one of the business world’s biggest trends, but moving a company to the East does not mean automatic profitability. In fact, most businesses that move to Asia eventually fail. This book provides the guidance corporate leaders need to make the trip worth their while.Business Journey to the East explains why both eastern and western managers fail to acclimate to the corporate cultures of their counterparts. It then describes how to gain enormous competitive advantage by creating culturally diverse transition teams, understanding subtle but important cultural differences, and managing key contradictions that hinder global market success