Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability / Jagmohan Raju, Z. John Zhang
Author : Raju, Jagmohan Singh, 1954-
"Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price SM -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works
Publisher :
Upper Saddle River N.J. : Wharton School Pub.
Publish Year :
2010
Category :
Business Administration - Marketing
Page :
xii,212p
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1010067434 | BA00205 | Available | 0 | Please Login |
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