Asia's digital dividends : how Asia-Pacific's corporations can create value from e-Business / by David C. Michael and Greg Sutherland

Author : Michael, David C
Rating :
Asia's digital dividends : how Asia-Pacific's corp...

Electronic commerce is transforming business in Asia. This text provides an insightful understanding of the nature of this revolution and a guide on how to take advantage of the challenges and opportunities. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia. Thus, this book provides e-managers and e-entrepreneurs in the West with a coherent, in-depth look at Asian e-commerce and the wealth of opportunities it presents

Publisher : Singapore
Publish Year : 2002
Category : GMS / ASEAN
Page : xii, 174 p
Barcode Call No. Volume Status Due Date Total Queue
1040001437 GM00074 Available 0 Please Login

Related Book

The Stock Exchange of Thailand and the companies in SET Group uses cookies to provide you with a better browsing experience. Click here for detailed information on the use of cookies on this site, and how you can manage them.