Platform scale : how an emerging business model helps startups build large empires with minimum investment / Sangeet Paul Choudary ; contributing authors: Geoffrey G. Parker, Marshall Van Alystne

Author : Choudary, Sangeet Paul
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Platform scale : how an emerging business model he...

The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses

Publisher : [Singapore?] : Platform Thinking Labs
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Page : 325 pages : illustrations, charts ; 23 cm
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