Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore
Author : Moore, Geoffrey A
Presents how to create a new game plan for marketing in high-tech industries. It brings cutting-edge products to progessively larger markets and provides new insights into the realities of high-tech marketing, with special emphasis on the Internet
Publisher :
New York : Harper Business Book
Publish Year :
2014
Category :
Business Administration - Marketing
Page :
272 p
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