Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard
Author : Kerpen, Dave
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail
Publisher :
New York : McGraw-Hill
Publish Year :
2013
Category :
Sustainable Development - Social Enterprise
Page :
xiv, 220 p
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