Cambridge marketing handbook : communications / Steve Bax & Paul Woodhouse

Author : Bax, Steve
Rating :
Cambridge marketing handbook : communications / St...

The Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix in light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the uses of communications, the different tools available, communications plans and evaluation methods, and buyer behavior theories for B2C

Publisher : London : Kogan page
Publish Year : 2013
Page : 130 p
Barcode Call No. Volume Status Due Date Total Queue
1040004362 BA00229 1 In Review 0 Please Login
1040008902 BA00229 1 Available 0 Please Login

Related Book

The Stock Exchange of Thailand and the companies in SET Group uses cookies to provide you with a better browsing experience. Click here for detailed information on the use of cookies on this site, and how you can manage them.