Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more) / by Michael A. Cusumano
Author : Cusumano, Michael A
As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive--and thrive?"
Publisher :
OXFORD
Publish Year :
Page :
xix, 367 p
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