Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven

Author : Colon, Geoffrey
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Disruptive marketing : what growth hackers, data p...

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.
But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative. Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success

Publisher : New York : American Management Association (AMACOM) [2016].
Publish Year :
Page : 234 pages ; 24 cm
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