In this book you will find:

A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.

Insights into how the world's top innovators implement their innovation strategies.

A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!

The truth is that there is no one "true path" to innovation, no silver bullets and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age