Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz
Author : Varnali, Kaan
Written by top researchers at Bogazici University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects with customers in new, unique, and potentially profitable ways
Publisher :
New York : McGraw-Hill
Publish Year :
2011
Category :
Business Administration - Marketing
Page :
xii, 163 p
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