Investing is a skill that even non-finance people should learn to master. Whether your goal is to have comfortable retirement, finance your children’s education, reach financial independence or just retain the purchasing power of savings, investing is the way to reach these targets.

Investing for Non-Finance People describes the basic investing principles in a straightforward way so you are able to use them regardless of your background. In addition to the general principles, the book also goes into detail about how to invest—and what to invest in. You will learn that investing does not need to be complicated and it does not require a lot of time and effort. The end result is that you should be able to start successfully investing right away, shortly after reading this book.

Different investment categories are analyzed ranging from traditional investments such as equities (stocks), fixed-income (bonds) and real estate (including vacation properties) to more exotic investments such as hedge funds and private equity. Based on his own real-life experiences as an investor, the author gives you valuable insights on how to invest in these asset classes and what are the important factors to consider when taking investment decisions.

The book also takes a detailed look at some of the newer innovations in finance, such as different types of crowdfunding investments. When used selectively, these can improve the returns and diversification of your investments.

Emphasis is also on how to combine individual investments into investment portfolios. Multiple ways to create portfolios are analyzed and several example plans are provided, made with Adaquant Asset Allocation Suite software. From these examples it becomes obvious that the present investing environment is very challenging. All-time low interest rate environment globally means that the expected returns from investing are historically low. Therefore, a patient and conservative attitude is required from beginning investors.

The investment principles described in this book can be applied globally. However, depending on your home country, the exact implementation of the investments may vary. Throughout the book, it is explained in detail how the investment principles can be implemented in the following five countries: the United States, Finland, Germany, the United Kingdom, and Switzerland