This extraordinary book, written by leading players in a burgeoning technology revolution, is about the merger of finance and technology (fintech), and covers its various aspects and how they impact each discipline within the financial services industry. It is an honest and direct analysis of where each segment of financial services will stand. Fintech: The New DNA of Financial Services provides an in-depth introduction to understanding the various areas of fintech and terminology such as A.I., Big Data, Robo-advisory, Blockchain, Cryptocurrency, Insuretech, Cloud computing, Crowdfunding and many more. Contributions from fintech innovators discuss banking, insurance and investment management applications, as well as the legal and human resource implications of fintech in the future. Fintech will bring revolutionary change to the finance and investment industry within the next decade, on the same scale as internet did to the retail industry. There will be disruptors and the disrupted, startups which will become behemoths and incumbents which will need to adapt. Understanding this evolution is paramount, no matter what field you are in.This book is readable by every industry professional, every college and high school student and the common man, as we focus on explaining concepts and terminologies in depth, while refraining from using any programming or mathematics