The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty / Rita Gunther McGrath and Ian MacMillan

Author : Gunther McGrath, Rita
Rating :
The entrepreneurial mindset :  strategies for cont...

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur

Publisher : Boston Mass. : Harvard Business School Press
Publish Year : 2000
Page : xv, 380 p
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