Marketing management / Philip Kotler and Kevin Lane Keller

Author : Kotler, Philip
Rating :
Marketing management / Philip Kotler and Kevin Lan...

Provides essential and classic examples into sharper focus while covering new concepts and ideas in depth. It emphasizes four themes: customer relationship management, technology/Internet revolution, brand building and marketing around the globe

Publisher : New Jersey : Prentice-Hall Inc.
Publish Year : 2016
Page : xxix, 8p
Barcode Call No. Volume Status Due Date Total Queue
1040008735 BA00223 CheckOut Nov 22, 2024 0 Please Login

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