Marketing management / Philip Kotler and Kevin Lane Keller
Author : Kotler, Philip
Provides essential and classic examples into sharper focus while covering new concepts and ideas in depth. It emphasizes four themes: customer relationship management, technology/Internet revolution, brand building and marketing around the globe
Publisher :
New Jersey : Prentice-Hall Inc.
Publish Year :
2016
Category :
Business Administration - Marketing
Page :
xxix, 8p
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1040008735 | BA00223 | Available | 0 | Please Login |
Related Book