"The average individual needs to be protected against the onslaught of financial media and the proliferation of trading strategies that may be appropriate for hedge funds but make no sense for the average investor. While CNBC and other financial media are valuable as information sources, many non-professional investors lack the ability to filter the information (and misinformation) they receive from the media. As a result, they are tempted into a succession of short-term trading strategies that are ultimately doomed to failure. Ignore the Hype will help provide context so that individuals can avoid information overload and instead harness time-tested tools, techniques, and strategies to meet their financial goals."