The Starbucks experience : 5 principles for turning ordinary into extraordinary / Joseph A. Michelli

Author : Michelli, Joseph A
Rating :
The Starbucks experience :  5 principles for turni...

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time

Publisher : New York : McGraw-Hill
Publish Year : 2007
Page : xiv, 208 p
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