Machine learning ―also known as data mining or data analytics― is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications in R provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques