The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly

Author : Bly, Robert W
Rating :
The copywriter's handbook :  a step-by-step guide ...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy

Publisher : New York : Henry Holt and Company
Publish Year : 2020
Page : xviii, 472 pages
Barcode Call No. Volume Status Due Date Total Queue
1040200877 IE00117 CheckOut Sep 21, 2024 0 Please Login

Related Book

The Stock Exchange of Thailand and the companies in SET Group uses cookies to provide you with a better browsing experience. Click here for detailed information on the use of cookies on this site, and how you can manage them.